Our manifesto
Our founding principles
When Alpha & K was first created, we took the time to define
the founding principles of our project in the form of a manifesto.
Why ?
Because we felt it was essential to clarify with each other from the outset what we are,
what we do, and how we do it.
But also because we have a different approach, based on transparency,
on a demanding remuneration model, and on pedagogy.
Such an approach requires compliance with strict rules, which we had to spell out from the outset.
This manifesto is a commitment between the founders, but,
in keeping with our principle of transparency, we are publishing it here for your information.
What is our business?
Article 1. Our business is independent financial advice for third parties.
This includes investment advice, asset allocation, selection and choice of intermediaries,
legal and tax advice, financial planning, financial monitoring and behavioral coaching.Article 2. We hold ourselves to the highest fiduciary standard, putting our customers’ interests above our own.
As a result, we are paid exclusively and transparently by our customers,
to whom we return in full any retrocessions received from intermediaries.
Who are our customers?
Article 3. Our clients are private individuals or institutional investors.
We help them achieve their goals by assisting them in structuring their assets
and in setting up and monitoring their investments.
We take their values into account in the advice we give them.Article 4. Our customers trust us and want to understand our approach.
That’s why we actively participate in the continuous improvement of their knowledge,
by setting up a financial education program.
Who we are
Article 5. We are experienced professionals with varied backgrounds and complementary expertise.
We are bound by a code of ethics and standards of professional conduct*,
and we place our clients’ interests above our own and those of Alpha & K.Article 6. We are constantly learning through reading, research and exchange with other professionals around the world.
We are also committed to sharing our knowledge in a way that is educational and accessible to as many people as possible.Article 7. Aware of the importance of sharing this knowledge, we regularly express and publish
in our own name on economic and investment topics.
* The code referred to here is the one defined by the CFA Institute. It is available here.
Where does technology fit in?
Article 8. We are convinced that human relations are, and will remain, central to our business.
Article 9. We also believe that technology is an essential component of the quality of our services.
We keep abreast of its evolution, provide ongoing training and seek to use it in the best interests of our customers.Article 10. Finally, we believe that communication via different channels is an essential part of the relationship.
Our customers need to be able to consult their portfolios at any time and understand how they are evolving.
They need to be able to contact us easily, have access to our financial education modules and be kept informed on a regular basis.
Our vision of management
Article 11. Our management is based on independent, objective and verifiable data and analyses.
We closely follow the teachings of academic research in finance, as well as the work of the community of investment professionals.Article 12. We are optimistic: we believe that the economy is growing on a trend and that the financial markets reflect this upward trend over the long term.
We are convinced that the key to long-term performance is to invest continuously and in a diversified manner.Article 13. Only the quality of management matters to us: we therefore remain open to all types of investment and strategies.
Article 14. We are also convinced that controlled costs are an important component of future performance and are particularly attentive to this for our clients.